In 2019, Silken Laumann, four-time Olympian started charity Unsinkable with Christine Bays who is now Director of Communications at Archer & Co. Silken hired our firm to help define Unsinkable’s brand strategy. In 2020, Archer & Co worked with the Unsinkable team to develop and launch Unsinkable Youth by defining the brand and social strategy, recruiting storytellers and ambassadors, developing and executing virtual events and forming the Unsinkable Youth Council.

The Unsinkable Youth Program is designed to support and develop diverse groups of youth into becoming agents of change, by harnessing the power of their own mental health stories and experiences. Unsinkable Youth meet in a virtual or in-person space to share experiences and gain inspiration to take steps towards mental well-being.