Client:
Bench Brewing
Bench Brewing is one of Ontario's top ten craft breweries. Our research showed that consumers were unaware of their B Corp certification, a key competitive differentiator. As well, their can design was considered "too craft" for mainstream beer drinkers and "not hip enough" for craft beer enthusiasts. To continue to increase market share and properly communicate the USP of the Bench brand, a revised brand strategy and rebrand was required.
Project Scope: logo refresh, brand guidelines, packaging redesign, rebrand launch campaign, social media, billboard design, video production, website design and marketing assets.
Bench Sustainability Video
Our team was thrilled to partner with Bench Brewery to bring their sustainability story to life. This video not only showcases how their B Corp certification and commitment to sustainable brewing practices are shaping the future of craft beer, but also instills a sense of hope and optimism. From highlighting local ingredient sourcing to innovative environmental initiatives, we captured the essence of Bench’s dedication to social and environmental responsibility, and the promising future it holds for craft beer.
