Client:

Unsinkable Youth

Unsinkable uses storytelling to help people bridge the gap between struggling with their mental health and taking steps towards mental well-being. In the PSA, Waisglass takes aim at the endless stream of distorted social media content online and a growing culture of comparison that even celebrities like herself are not immune from.

Media: Yahoo! Style, CP24 Breakfast Television, She Does the City, eTalk, 680news, Virgin 99.9, Sirius XM

Project Scope: PSA :30 , Cinema :90. OOH, Digital, Globe and Mail Print Ad